Timbaland is not cool anymore. His last couple albums have been big on hype and low on return, save for a quality single or two, like Shock Value's played-out "Apologize (ft. One Republic)" and "Way I Are (ft. Keri Hilson)." This, of course, curbing the massive cred he earned in 2006 sculpting Justin Timberlake ("My Love," "LoveStoned") and Nelly Furtado ("Say It Right," "Promiscuous"), as well as his prudent finagling onto M.I.A.'s much-loved Kala ("Come Around").
Drake isn't very cool either, so "Say Something" mostly works. Timbaland mugs his way throughout, taking the music world about as serious as a music producer veteran predictably should; Drake tries too hard, but it's endearing in a way. He's no Kanye or Weezy, and he'll never be, but he and T.I. can respectfully hang out in the second tier.
In this case, the uncool is appropriate.
No comments:
Post a Comment